Social Media Marketing is also known as digital marketing or E- marketing.<\/p>\n
is the use of social media platforms which build social networks and share information to build a company’s brand , increase sales and drive website traffic .<\/p>\n
The three core marketing areas of social media marketing are\u00a0 : Connection , Interaction, and Customer Data.<\/p>\n
1. Connection<\/strong>–\u00a0 Social media enables businesses to connect with customers in different ways such as\u00a0 content platforms like youtube\u00a0 and social sites to microblogging services.<\/p>\n 2. Interaction<\/strong> – The dynamic nature of the interaction on social media enables businesses to leverage free advertising opportunities from eWOM (electronic word of mouth) recommendations between existing and potential customers.<\/p>\n 3. Customer Data<\/strong> – A\u00a0 well designed social media marketing plan delivers another invaluable resource to boost marketing outcomes.<\/p>\n Strategies of Social Media Marketing:<\/strong><\/p>\n Social media marketing has 2 kinds of interaction that enable targeted CRM tools.<\/p>\n 1) Customer to Customer<\/p>\n 2) Firm to Customer<\/p>\n Traditional marketing\u00a0 tracks customer value by capturing\u00a0 purchase activity, and\u00a0 Social media marketing tracks customer value both directly and indirectly.<\/p>\n 2. Shareable Content\/Sticky Content<\/strong> –<\/p>\n is the marketing term for attractive content that engages customers at first glance and then influences them not only to purchase products but also to share the content .<\/p>\n 3. Viral Marketing<\/strong> –<\/p>\n is a social media marketing strategy that attempts to trigger\u00a0 the rapid spread of word of mouth , product information ,a very simple and inexpensive way to promote sales.<\/p>\n 4. Earned Media<\/strong> –<\/p>\n is a marketing term for brand exposure from any method other than paid advertising. For eg: customer created content ranging from product reviews and recommendations to shares , reposts and mentions.<\/p>\n 7 Types of Social Media with Examples<\/strong><\/p>\n Examples : Facebook, Linkedln<\/p>\n These platforms allow us to connect with our friends, family and brands. Most social network sites let users share thoughts , upload photos and participate in groups of interest.<\/p>\n 2. Bookmarking Sites<\/strong> :<\/p>\n Examples : Pinterest , Flipboard<\/p>\n Allows users to save and organise links to any number of online resources and websites . A great feature is the ability for the users to tag links which makes them easier to search and invariably share with their features.<\/p>\n 3. Social News<\/strong> :<\/p>\n Examples : Digg, Reddit<\/p>\n Allows its users to post news links and other items to external articles.<\/p>\n 4. Media Sharing<\/strong> :<\/p>\n Examples : P interest ,\u00a0 Youtube, Vimeo<\/p>\n Allows users to share different types of media , including image sharing and\u00a0 video hosting sites. Other social features include ability to create profiles and commenting on the uploaded\u00a0 images\/videos. They encourage user generated content where anyone can create, curate, and share the creativity that speak about them.<\/p>\n 5. Microblogging<\/strong> :<\/p>\n Examples :Facebook, Twitter<\/p>\n Allows the users to submit their short written entries which can include links to product \/service sites.<\/p>\n 6. Blog comments and Forums:<\/strong><\/p>\n Examples : Blogger<\/p>\n An online forum is a site that lets users engage in\u00a0 conversations by posting and responding to community messages.<\/p>\n A blog comment site is same but little more focused .<\/p>\n 7. Social Review Sites:<\/strong><\/p>\n Examples : Trip advisor , Foursquare<\/p>\n Show reviews\u00a0 from community members for all sorts of locations and experiences . These helps people to make better planning \/ decisions when it comes to choosing a hotel for stay.<\/p>\n","protected":false},"excerpt":{"rendered":" Social Media Marketing is also known as digital marketing or E- marketing. is the use of social media platforms which build social networks and.<\/p>\n","protected":false},"author":1,"featured_media":121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/posts\/120"}],"collection":[{"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":3,"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/posts\/120\/revisions\/125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/media\/121"}],"wp:attachment":[{"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecloudsoftware.in\/blog\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n